Disney
The Devil Wears Prada 2
The Devil Wears Prada (2006)
Theatrical: May 1, 2026
A price cut was triggered 3 days before theatrical
$14.99
Buy HD
How far did it drop?
Looper Insights - TVOD Pricing Intelligence
Before the sequel drops, the price moves first.
We tracked 5 major 2026 theatrical releases. Every one triggered a co-ordinated TVOD price cut on the predecessor title in the days before opening weekend - slashing buy prices across every major storefront at once. This is The Sequel Effect.
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Franchises tracked
-0%
Average TVOD price cut before theatrical
Across confirmed franchises
0 days
Fastest cut before theatrical
The Devil Wears Prada, Toy Story
0
Maximum simultaneous platforms
Toy Story, June 2026
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The Playbook
Studios slash buy prices - days before the sequel opens.
Studios co-ordinate TVOD price cuts on predecessor titles in the days immediately before a sequel opens. Buy HD prices drop 40-67% across Amazon, iTunes, Apple TV, Fandango, and more - all at once. The data below shows exactly when each studio pulled the trigger.
Looper Data - US TVOD Storefronts - 2026
Guess the cut, then see the data.
For each 2026 theatrical sequel, Looper tracked the TVOD price cut on the predecessor title in the days before opening weekend. Take a guess, then reveal the full data.
Warner Bros.
Mortal Kombat II
Mortal Kombat (2021)
Theatrical: May 8, 2026
A price cut was triggered 7 days before theatrical
$14.99
Buy HD
How far did it drop?
Disney / Pixar
Toy Story 5
Toy Story franchise (all titles)
Theatrical: June 19, 2026
A price cut was triggered 3 days before theatrical
$19.99
Buy HD
How far did it drop?
Universal
Minions & Monsters
Minions + The Rise of Gru
Theatrical: July 1, 2026
A price cut was triggered 15 days before theatrical
$14.99
Buy HD
How far did it drop?
Warner Bros.
Evil Dead Burn
Evil Dead Rise (2023)
Theatrical: July 10, 2026
A price cut was triggered 7 days before theatrical
$14.99
Buy HD
How far did it drop?
What You're Seeing
This is a sample. The full picture includes your competitors.
The data above covers predecessor titles from Disney, Warner Bros., Universal, and Pixar — a subset of what Looper Insights tracks. Book a free data taster to see how your titles compare.
What's in this sample:
- TVOD buy price movements on 5 confirmed franchise predecessors
- Exact cut dates, platform counts, and price trajectories
- US TVOD storefronts only
- January-August 2026
What a full data taster includes:
- Your titles vs. all tracked competitors
- TVOD pricing, webstore placement, and visibility data
- Every major US storefront
- Historical trends, alerts, and campaign intelligence
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No commitment. We'll show you your titles, your competitors, and what the data says about your TVOD pricing strategy.